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And according to University of Stirling tobacco packaging researcher Crawford Moodie, that should be no surprise: The findings [on the benefits of plain packaging] are also consistent with idea that packaging is an important vehicle for marketing, as is clear from the tobacco industrys own internal documents. Indeed, tobacco industry communications were made public through legislation and shed light on how the industry hooks consumers

For example, certain subgroups of smokers may prefer using text message interventions

This can be appealing to individuals who prefer to keep their smoking habits private or want to avoid potential judgment or social stigma associated with purchasing cigarettes in person

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